Getting ready for your shop's opening day can be one of the most stressful parts of starting you own brick and mortar business. But all the work you've put into decorating, stocking shelves and hiring staff won't make any difference if customers aren't interested. One of the best ways to increase customer footfall, excitement and spending is to hire a speaker. Here's the low-down on what speaker hire can do to make your first day a success.
Drum Up Customers
Online marketing, newspaper ads, and door-to-door flyering are all effective ways of getting the word out about your new shop, but they can also be very expensive. If you want your opening day to be full of the hustle and bustle of new customers without spending a fortune, you'll need to find ways to draw them in off the street. Posters and signs go a long way, but one other great option is hiring a speaker and public address (PA) system. You can use this audio combo to project your voice through the whole street, letting passersby know that you're open and ready for business. It's one of the easiest ways to take advantage of the existing footfall so you don't have to market so much in advance.
Small competitions are a great way to get locals excited about your shop opening. Whether you're giving away a raffle ticket with every purchase or offering a free prize to the 100th customer, the promise of winning something can be a great way to generate a buzz and ensure your shop is packed on opening day.
When it comes to opening day competitions, hiring a speaker comes in handy in two ways. First of all, it allows you to announce these competitions to everyone in the nearby area, which can help draw them in to start with. It also gives you an easy way to announce the winners of those competitions. Note that announcing winners within earshot of passersby can make the idea of winning seem even more real to those potential customers, further encouraging them to come and see your shop. This makes a speaker system for competitions a win-win for both you and your customers.
Encourage Customer Spending
Did you know that silence can be unnerving for customers who are shopping? As the first few shoppers trickle in to your store, they're already likely to be apprehensive because they know nothing about your business. Leaving them to shop without background music may cause them to promptly leave. Hiring a music speaker could change that. Research shows that by playing low-volume, downtempo background music that matches your shop's atmosphere, you can increase the amount of time and money customers spend in your store, both of which are great for boosting your opening day sales.